Jeep Overlanding
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Jasper Jeep Jam

Jasper Jeep Jam provides a space for those who love exploring the great outdoors to learn new things, discover innovative products from vendors, enjoy live music from local musicians, savor local flavors, and network with fellow adventurers. With a family-friendly atmosphere and the beautiful Round Top Mountain in the background, Jasper Jeep Jam is the perfect place to relax, unwind, and make lasting memories.

What We Are

Jasper Jeep Jam and Overlanding Rally is not just for Jeeps—it's open to all street-legal vehicles and camping setups! We provide a space for campers, explorers, tourists, and locals to come together and learn about safety while exploring the Ozarks. Our focus is on educating the public about Tread Lightly principles and Leave No Trace practices, as well as promoting proper motor vehicle use on Forest Service Property, in collaboration with the Forest Service. Jasper Jeep Jam and Overlanding Rally sources highly trained professionals to teach classes on first aid, safety skills, and offering classes specifically for women in the outdoors. We showcase local talent through entertainment and provide vendor opportunities for businesses to connect with attendees. Jasper Jeep Jam offers welcome packs for all participants, which include tourism materials, local business information, and promotional materials. Additionally, Arkansas Tourism contributes to the event with promotional materials to highlight the states attractions.

Jasper Jeep Jam provides a space for those who love exploring the great outdoors to learn new things, discover innovative products from vendors, enjoy live music from local musicians, savor local flavors, and network with fellow adventurers. With a family-friendly atmosphere and the beautiful Round Top Mountain in the background, Jasper Jeep Jam is the perfect place to relax, unwind, and make lasting memories.

Our Mission

Jasper Advertising and Promotions (JAPC) operates without government funding. To generate the necessary funds to give back to both the tourists and locals in Jasper, we created Jasper Jeep Jam as a major fundraising event. This initiative ensures that we can continue supporting and enhancing our community.

JAPC offers eco tours in the fall and spring, highlighting local historians and showcasing iconic landmarks. JAPC also hosts free concerts in Bradley Park throughout the year, as well as numerous town events such as Sparks in the Park, Halloween Fall Fest on the Square, Holly Jolly Christmas, and Live Big Shop Small Business events. In addition, these efforts help make small but meaningful improvements to the town’s aesthetics. Our goal for 2025 is to raise enough money to install historical kiosks at all the significant historical locations throughout the city of Jasper, further enriching our community and preserving its history for future generations. Jasper Jeep Jam and Overlanding Rally takes place in Jasper, Arkansas, at the Newton County Fairgrounds and Rodeo. The address is:

1333 S AR 7 Highway, Jasper, Ar 72641

Join us for an unforgettable experience surrounded by the natural beauty of the Ozarks!